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Overview
Managing and optimizing brand equity is one of the long-term goals of

Overview
Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of key departments with marketing is a key element in the brand management and optimization process.
As the regional marketing director leading a phased marketing strategy to reopen parks after a safety incident, you must ensure key functional departments in the organization coordinate for a smooth reopening of the parks. There is a need for clear, concise, and frequent communication for helping departments understand their responsibilities and their interdependencies with other departments. As a part of your initial analysis about the brand implications, create a presentation to help the departmental heads understand the alignment needs and the roles and responsibilities of the cross-functional departments.
Prompt
In this assignment, you will identify the responsibilities of three functional departments of the organization in the course scenario: sales, operations, and marketing. You will also share the need for alignment between these functional departments to ensure the smooth reopening of the park and to improve brand equity.
Specifically, you must address the following rubric criteria:
Describe the need for an alignment among the sales, operations, and marketing departments to ensure the successful reopening of the park. Consider the following key elements (1–2 slides):

Interdepartmental communication
Knowledge and feedback sharing

Identify and describe the role of these cross-functional departments and how they can contribute to improve brand equity. Consider following points for your description (3–5 slides):

Sales

If the sales department’s primary role is to create individual and group sales for the company, what strategy can they undertake to grow sales considering the current situation? Ground your response in research and rich detail, using citations and resources.

Operations

If the operations department’s primary role is the safety of the guests and employees, what strategy can they undertake to ensure a safe and fun experience for both guests and employees? Ground your response in research and rich detail, using citations and resources.

Marketing

If the marketing department’s primary role is to attract, retain, and grow revenues from the park’s target audience, what strategy can they undertake considering the current situation? Ground your response in research and rich detail, using citations and resources.

What to Submit
Submit a PowerPoint presentation that is 5 to 7 slides in length with APA citations and detailed speakers notes.

Scenario
You are a former Navy officer and fighter pilot who is now the control

Scenario
You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the Caribbean specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms.
Before evaluating these aviation firms, you want to evaluate the performance of TransGlobal Airlines.
Prompt
Write a memo to the rest of the leadership team at TransGlobal Airlines, identifying strategic goals and key performance indicators (KPIs) to help evaluate the company’s performance. Use the information provided to you in the TransGLobal Airlines Company Information document to complete your memo.
Specifically, you must address the following rubric criteria:

SMART Goals: Write at least two strategic goal using SMART criteria for each of the four components in a balanced scorecard. Explain your rationale for choosing each goal.

Financial
Internal process
Customer
Learning and development

KPIs: Identify at least two KPI corresponding to each strategic goal.

Explain how you determined the KPIs.

What to Submit
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Include sources cited according to APA7 style.