Category: Marketing

  • Target Marketiong is key in today’s global marketing world. Identify two compan

    Target Marketiong is key in today’s global marketing world. Identify two compan

    Target Marketiong is key in today’s global marketing world. Identify two companies that practice target marketing and provide detailed examples of the marketing piece OR you can assume you are opening a new business (be specific) and you are going to establish two target marketing pieces, identify each piece and lay out your target marketing strategy
    Your paper must be 2 – 4 pages in length and adhere to APA rules with a minimum of two scholarly references and be submitted by the end of the day Sunday.
    No A.I.
    Please use these 2 stores:
    NAPA auto parts
    Autozone auto parts

  • For this report. I want sources used from the PowerPoint and video and external

    For this report. I want sources used from the PowerPoint and video and external

    For this report. I want sources used from the PowerPoint and video and external sources.
    Video Link: https://youtu.be/YSQJB0OBefI?si=iPrmiK1h1wN4QtvI

  • Development of a project which seeks to measure and analyze the use of friendly

    Development of a project which seeks to measure and analyze the use of friendly

    Development of a project which seeks to measure and analyze the use of friendly
    platforms with the health of athletes, calculating use, effectiveness and value.
    Suguiendo los pasos del documento adjunto y los autores mencionados

  • This is 1 of the 4 tasks that correlate for this course. I do not need a title p

    This is 1 of the 4 tasks that correlate for this course.
    I do not need a title p

    This is 1 of the 4 tasks that correlate for this course.
    I do not need a title page or table of contents.
    If references or in-text citations used, please list on the last page.
    The first 5 attachments are the General Case study. Then I have included probably many of the same instruction for the task. I figure more is better for just in case.
    Thank you.

  • Public relations professionals often use the terms stakeholder, public, and audi

    Public relations professionals often use the terms stakeholder, public, and audi

    Public relations professionals often use the terms stakeholder, public, and audience. Discuss the similarities and differences between these terms and their applications in PR. How would you prioritize organizational relationships when dealing with diverse groups, considering factors such as demographics, psychographics, and minority segments?
    *JUST USE THE ATTACHED POWER POINT AS A SOURCE*

  • For this unit, review the Marketing Spotlight: LEGO case study (See attached Fil

    For this unit, review the Marketing Spotlight: LEGO case study (See attached Fil

    For this unit, review the Marketing Spotlight: LEGO case study (See attached File for Case Study). This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.
    Part 1
    Evaluate this case(See attached for Lego Case study) and respond to each of the following questions using both theory and practical managerial thinking.
    o How does LEGO manage to constantly reinvent its business?
    o What role did marketing research play in LEGO’s market success?
    o What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?
    o Analyze how the company has built a strong customer relationship with their target market.
    o Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?
    Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.
    Part 2
    Complete a case analysis of LEGO. This requires that you conduct research on LEGO beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.
    Situational Analysis
    o Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
    o Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
    o Determine the next steps for a business after evaluating the current market position within an industry.
    o Examine how data analytics support global marketing strategies.
    Problem
    o Identify at least one organizational problem that LEGO is currently having or one that you project it will have in the future. Base this on your research and critical thinking.
    Alternatives
    o Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.
    Recommendation (Marketing Strategy)
    o Select one or two of the alternatives above to solve the problem that you identified in this case analysis and determine marketing strategy solutions for a company.
    o Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis and determine marketing strategy solutions for a company.
    In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.
    Company and Industry Research video (transcriipt for Company and Industry Research video)
    How to Find Company Information in the Business Source Ultimate Database TLG
    How to Search for Articles With a Company Focus TLG
    Mergent Online: This database provides specific details and reports. For example, typing “Apple” into the company search bar will provide details about the specific company, such as the company location, contact information, industry affiliation, and basic financial market details. The tabs next to “Company Details” will give further information.
    IBISWorld: This database is another great resource for company and industry information. Typing in a company name or keyword related to the industry you would like to explore will bring up a list of industry reports and information related to the search term. This database’s primary focus is on the industry at large rather than the individual company. The “Similar Industries” section can be used to identify potential competitors or substitutes.
    Business Source Ultimate: This is one of our bigger databases. This main screen can be used for industry research. You can search for an industry using the NAIC code in the NAIC/Industry Code search bar or by choosing “Industry Profile” under publication type and typing a broad keyword into the main search box.
    You can search for specific company information by clicking on the “Company Information” tab at the top of the main screen. In the “Company Information” tab, you can search for specific information by specifying “Company Name” or “Ticker Symbol.” If you need help choosing a public U.S company to research, you can check the box that says “Public” under “U.S. Company Type.” This will provide a list of publicly traded companies in the United States.
    ABI/INFORM Collection: This database can be used to look for articles on specific companies as well as company and industry information. If you type in a company name, you can change the dropdown box that says “Anywhere” to “Company/organization – ORG.” You can add any keywords you want in the lower boxes and hit search.
    Part 2 must be at least four pages in length. Follow APA Style when creating citations and references for this assignment. Support Part 2 with at least three sources outside of the textbook. As aforementioned, keep in mind that Part 1 and Part 2 will be submitted in one document.

  • College of Business and Law ACADEMIC YEAR 2023/24 Assessment Brief Submission

    College of Business and Law
    ACADEMIC YEAR 2023/24

    Assessment Brief
    Submission

    College of Business and Law
    ACADEMIC YEAR 2023/24

    Assessment Brief
    Submission and feedback dates
    Submission deadline: Before 14:00 on Tuesday 17th September 2024.
    This assessment is eligible for 48-hour late submission window.
    Marks and Feedback due: ​17th October 2024.
    N.B. all times are 24-hour clock, current local time (at time of submission) in the UK.
    Submission details
    Module title and code:​UMSDXJ-60_M Research Project Module: MSc IM
    Assessment type:​Project
    Assessment title:​Written conclusions and recommendations ​​
    Assessment weighting:​40% of total module mark
    Size or length of assessment: 2000 – 3000 words
    Module learning outcomes assessed by this task:
    MO5: Evidence deep understanding of, and ability to reflect critically on, chosen research approach, process and feedback.
    MO6: Critically analyse data and consider the significance of the research findings to produce practical conclusions and recommendations.
    Completing your assessment

    What am I required to do on this assessment?
    Write an academic paper, which presents the following:
    1. The key findings of your research project
    2. Conclusions
    3. Recommendations for practice
    4. Recommendations for further research.
    In forming your conclusions and recommendations, you should refer to relevant theory and extant research on your topic.

    Where should I start?
    The two-weekly research project workshops and associated workbook are designed to support you in analysing your data, drawing conclusions and making recommendations. Make sure you attend these workshops and complete the tasks in the module workbook before each session.
    Please also refer to the feedback that your mentor has given you on the portfolio tasks, and make sure that you arrange a final meeting with your mentor to discuss the feedback from your critical discussion.
    The module team runs drop-in clinics throughout August, in which you can discuss and get feedback on your conclusions and recommendations. Make sure that you attend at least one of these.

    What do I need to do to pass?
    You must achieve a minimum of 50% in this task to pass.

    How do I achieve high marks in this assessment?
    Engaging with the workshops, workbook and feedback from the Critical discussion examiners and mentor feedback will help you to achieve high marks in this assessment. The criteria for each level of attainment are given in the marking grid at the end of this brief.

    How does the learning and teaching relate to the assessment?
    This assessment does not stand alone – you will find it much easier to develop your conclusions and recommendations if you have based your research project on the principles covered throughout the workshop programme. All workshop sessions and workbook tasks are related to this assessment as follows:
    1. Outline of theoretical underpinnings: workshops 1 – 3.
    Understanding how to develop clear theoretical underpinning to your work will help you to relate your research findings back to the literature.
    2. Project definition and approach: workshops 4 – 5
    If your project is defined well, you will find it easier to analyse and interpret your data and to identify clear conclusions.
    3. Methodology poster and ethics form: workshops 5 – 8
    Understanding the methodology that you have used to collect data will give you insights into the importance and the limitations of your findings.
    4. Data evidence and analysis plan: Workshops: 8 – 10
    Understanding your analysis methods will give you insights into the importance and limitations of your findings.
    5. The critical discussion: workshop 11
    You should use the feedback from your critical discussion to improve your written submission.
    6. Conclusions and recommendations: Conclusions clinics 1 – 3
    These are drop-in sessions where you can ask for advice and gain feedback on your ideas for the written submission.

    What additional resources may help me complete this assessment?
    • Attending all five meetings with your mentor.
    • Assessments tab on Blackboard.
    • Formative feedback on draft presentation plan in tutorials.
    • Module Leader’s office hours as per Blackboard.
    • The UWE Library Study Skills pages for online support and bookable workshops.
    • Learning Hub’s bookable workshops.
    • Guidance on using UWE’s Library FAQs and other resources on your Blackboard site.
    • Specific UWE library study skills pages i.e. https://www.uwe.ac.uk/study/study-support/study-skills.
    What do I do if I am concerned about completing this assessment?
    UWE Bristol offer a range of Assessment Support Options that you can explore through this link, and both Academic Support and Wellbeing Support are available.
    For further information, please see the Academic Survival Guide.
    How do I avoid an Assessment Offence on this module? 2
    Use the support above if you feel unable to submit your own work for this module.
    Speak to the Module Leader or your tutor if you have any queries about the suitability of sources or the work you are producing.
    Ethics approval: this must be granted by your supervisor before data is collected. Failure to submit the online ethics form with your supervisor will be considered an automatic assessment offence. This work will not be marked if an online ethics form is not submitted, or if any data collection activity was not signed off at the ethics approval stage, or if any data collection activity breaches university ethics guidelines.

    Criteria
    Met
    Not met
    Ethics
    Clear plans for data privacy/protection, informed consent, opportunity to withdraw, anonymity and confidentiality are outlined. Ethics approval was granted before data collection.
    Ethics approval not granted before data collection. Any breach of this ethics approval. Lack of clarity about plans for data privacy/protection, informed consent, opportunity to withdraw, anonymity and/or confidentiality

    Criteria
    PASS
    Exceptional
    (80-100)
    PASS
    Excellent
    (70-79)
    PASS
    Good /Very good
    (60-69)

    PASS
    Satisfactory
    (needs some improvement)
    (50-59)
    MARGINAL FAIL
    (Failed to meet some criteria)
    (45-49)
    FAIL
    (Failed to meet a number of criteria)
    (0-44)
    Data analysis

    Analysis linked to research objectives.

    Sophistication of analysis methods and fit with research approach.

    Sophistication of the analysis

    Correct use of methods

    Understanding of limitations.

    (30% of submission)
    You have analysed your data very rigorously, focusing your analysis on your research objectives. You have used sophisticated analytical methods that are appropriate to the research approach. There are no errors in your analysis. You have shown a deep and comprehensive understanding of the strengths and weaknesses of your data and of your analysis process.
    You have analysed your data rigorously, focusing your analysis on your research objectives. You have used advanced analytical methods that are appropriate to your research approach. There are no significant errors in your analysis. You have shown a clear understanding of the strengths and weaknesses of your data and of your analysis process.
    You have analysed your data comprehensively, making clear links between your analysis and your research objectives. You have used sound analytical methods that are appropriate to your research approach. There are only minor errors in your analysis. You have considered the strengths and weakness of your data and your analysis process.
    You have made little attempt to prioritise your analysis in line with your research objectives, presenting largely generic data analysis. Your analysis methods are basic, albeit appropriate to the research approach. There are a few important errors in your analysis, though it is largely correct. You have given little consideration to the strengths and weaknesses of your data and your analysis process, though this has been attempted.
    You have made no attempt to prioritise your analysis in line with your research objectives, presenting only generic data analysis. Your analysis methods are not clear or are not appropriate to your research approach. There are major errors in your analysis. You have presented no meaningful reflection on the strengths and weaknesses of your data or the analysis process.
    You have presented little analysis of the data you have collected, and/or little evidence of having collected any appropriate data. Your analysis methods are not clear or are not appropriate to your research approach. Most of the analysis is incorrect. You have made no attempt to reflect on the strengths and weaknesses of your data or the analysis process.
    Discussion and conclusions

    • Placing findings in context of literature
    • Clarity of conclusions relating to research questions and/or objectives.
    • Rigour and objectivity in considering evidence relating to the research questions and/or objectives.
    • Strength of reasoning relating to research questions and/or objectives.

    (30% of submission)
    You discuss your findings in relation to the prior literature, indicating clearly and comprehensively where you have supported, contradicted or contributed to previous research. You show a critical understanding of your research focus, approach and context in comparison to previous research.

    You present clear, comprehensive and insightful conclusions in relation to your research questions and/or objectives.

    You support your conclusions with a comprehensive and objective review of the evidence from your own findings and from previous research.

    You support your conclusions with compelling reasoning and/or supporting opinion from the literature.
    You discuss your findings in relation to the prior literature, indicating clearly and where you have supported, contradicted or contributed to previous research. You show a good understanding of your research focus, approach and context in comparison to previous research.

    You present clear and comprehensive conclusions in relation to your research questions and/or objectives.

    You support your conclusions with an objective review of the evidence from your own findings and from previous research.

    You support your conclusions with persuasive reasoning and/or supporting opinion from the literature.

    You discuss your findings in relation to the prior literature, indicating where you have supported, contradicted or contributed to previous research. You show some understanding of your research focus, approach and context in comparison to previous research.

    You present clear and comprehensive conclusions in relation to your research questions and/or objectives.

    You support your conclusions with a review of the evidence from your own findings and from previous research.

    You support your conclusions with clear reasoning and/or supporting opinion from the literature.

    You make some links between your findings and the prior literature, identifying instances where you have supported, contradicted or contributed to previous research.

    You present conclusions in relation to your research questions and/or objectives.

    You support your conclusions with some evidence from your own research.

    You support your conclusions with some valid reasoning and/or credible opinion.
    The findings are weakly linked to prior literature and no further relevant sources identified. The findings are discussed in general, with few to specific outcomes highlighted.

    You make little reference to your research questions or objectives.

    You present little evidence to support your conclusions, or the evidence is very weak.

    The reasoning supporting your conclusions is flawed and/or the opinion is not credible/relevant.
    The findings are only occasionally linked to prior literature and no further relevant sources identified. The findings are discussed in general, failing to explore specific outcomes.

    You make no reference to your research questions or objectives.

    You present no valid evidence to support your conclusions.

    You present no valid reasoning to support your conclusions.

    Recommendations
    – Engagement with theory and/or practice
    -Relevance, novelty and realism of recommendations for practice
    -Relevance, novelty and realism of recommendations for further research

    (30% of submission)
    You offer creative, original and workable ideas for future research topics that stem clearly from your own study or your refection on its limitations. Your recommendations directly address important knowledge gaps or debates in the extant research.

    You make comprehensive, detailed, innovative and realistic recommendations for practice linked clearly to your research findings.
    You offer detailed and workable ideas for future research topics that stem clearly from your own study or your refection on its limitations. Your recommendations address knowledge gaps or debates in the extant research.

    You make comprehensive, detailed and realistic recommendations for practice linked clearly to your research findings.
    You offer specific, clear and workable ideas for future research topics that stem clearly from your own study or your refection on its limitations. Your recommendations are related clearly to the extant literature.

    You make detailed and realistic recommendations for practice, linked to your research findings.
    You make some specific suggestions for further research with some links to the extant literature.

    You make some specific and realistic recommendations for practice, linked to your research findings.
    Your recommendations for further research are very general and/or are not realistic. Your recommendations are not related to the extant literature.

    Your recommendations for practice very general and/or are not realistic. Your recommendations for practice are not linked to your research findings.
    You make not clear recommendations for further research, or those that you do make bear no relationship to your study.

    You make no clear recommendations for practice, or those that you do make bear no relationship to your study.

    Critical reflection on methodology

    -identification of issues affecting the research
    -suggestions for future research methodologies

    (10% of submission)
    You discuss the factors affecting the robustness of the data and analysis comprehensively and in depth, developing insightful conclusions about the value and limitations of your study. You make comprehensive and appropriate suggestions of alternative/additional research methods that would address these limitations.
    You discuss many of the factors affecting the robustness of the data and analysis comprehensively, developing clear conclusions about the value and limitations of your study. You make appropriate suggestions of alternative/additional research methods that would address these limitations.

    You discuss some of the factors affecting the robustness of the data and analysis, developing conclusions about the limitations of your study. You make appropriate suggestions of alternative/additional research methods that would address these limitations.
    You give some evaluation of the robustness of your study and make some suggestions of alternative/additional research methods that would address these limitations, or those suggested are not specific to your study/evaluation.
    You identify only generic limitations with little adaptation to reflect on this particular study. You do not propose any suggestions of alternative/additional research methods that would address these limitations, or those suggested are not specific to your evaluation.
    You do not present a valid evaluation you’re your study. You do not provide any sensible suggestions for alternative methods that could have been used.
    Marks and Feedback
    Your assessment will be marked according to the following marking criteria.
    You can use these to evaluate your own work before you submit.
    1. In line with UWE Bristol’s Assessment Content Limit Policy (formerly the Word Count Policy), word count includes all text, including (but not limited to): the main body of text (including headings), all citations (both in and out of brackets), text boxes, tables and graphs, figures and diagrams, quotes, lists.
    2. UWE Bristol’s UWE’s Assessment Offences Policy requires that you submit work that is entirely your own and reflects your own learning, so it is important to:
    • Ensure you reference all sources used, using the UWE Harvard/OSCOLA system and the guidance available on UWE’s Study Skills referencing pages.
    • Avoid copying and pasting any work into this assessment, including your own previous assessments, work from other students or internet sources
    • Develop your own style, arguments and wording, so avoid copying sources and changing individual words but keeping, essentially, the same sentences and/or structures from other sources
    • Never give your work to others who may copy it
    • If an individual assessment, develop your own work and preparation, and do not allow anyone to make amends on your work (including proof-readers, who may highlight issues but not edit the work) and
    When submitting your work, you will be required to confirm that the work is your own, and text-matching software and other methods are routinely used to check submissions against other submissions to the university and internet sources. Details of what constitutes plagiarism and how to avoid it can be found on UWE’s Study Skills pages about avoiding plagiarism.

  • SCENARIO: Somethin’s Brewin’ Cafe has made it through its first year… and it has

    SCENARIO: Somethin’s Brewin’ Cafe has made it through its first year… and it has

    SCENARIO: Somethin’s Brewin’ Cafe has made it through its first year… and it has been incredibly successful! The owner has decided to expand the business by opening a second location in town in the busy downtown area. A downtown sandwich shop recently closed so the owners could retire, but the location is perfect to meet the needs of busy professionals, students from the local university, and families who take time to visit the shops, museums, and ongoing events downtown. Now, Somethin’s Brewin’ Cafe has taken over this spot as its second location.
    The owner realizes that they need to take a more strategic approach to marketing to ensure that the community knows that the quality of service and fresh, organic offerings at the original uptown location will be duplicated in the downtown location. In other words, they need a marketing plan. The owner realizes that they need to remain very focused so that they don’t spend too much of their funds on promotions that will not grow the business, so they have hired you to help implement a marketing plan.
    ASSIGNMENT: Your task is to prepare a detailed proposal that synthesizes and applies principles of marketing to help the owner achieve their goals. Your proposal will be 6-8 pages and it must include the following content areas:
    Campaign Objective
    Target Audience
    Content Strategy
    Digital Marketing
    Budget Approach
    In order to foster learning and growth, all work you submit must be newly written specifically for this course. Any plagiarized or recycled work will result in a Plagiarism Detected alert. Review Touchstones: Academic Integrity Guidelines for more about plagiarism and the Plagiarism Detected alert. For guidance on the use of generative AI technology, review Ethical Standards and Appropriate Use of AI.
    Download an example Touchstone.
    A. Directions
    Refer to the lists below throughout the writing process. Do not submit your Touchstone until it meets these guidelines.
    Step 1. Consider the Proposal Objectives
    The owner has made some decisions about advertising for the second location. She wants to encourage downtown consumers to come in and try a free specialty item with a purchase. Another goal is to convince consumers to download the new Somethin’s Brewin’ app to earn points on every purchase and get free delivery within five miles of the downtown location. It will be important to get in front of as many consumers as possible to incentivize them to come into the cafe for the coffee, baked goods, soups, and sandwiches that have made Somethin’s Brewin’ a local favorite.
    Step 2. Create Proposal Document
    Use a Microsoft Word or Google Document to outline and organize your proposal by considering the information below and responding to the prompts in each section.
    Creation of a Campaign Objective
    The campaign objective will serve as the foundation for the campaign strategy, tactics, and metrics as you continue to develop your proposal. Respond to the following prompts:
    Which objective would be appropriate for the new location’s advertising? Choose from: informative, persuasive, comparative, or reminder advertising. Write out the campaign objective.
    Provide rationale for your recommended advertising objective. Your rationale should explain why your choice of the campaign objective supports the goals of the owner of Somethin’s Brewin’.
    Analysis of Target Audience
    The owner has stated that the target audience for the downtown location is based on their proximity to the new Somethin’s Brewin’ Cafe. Respond to the following prompts:
    Describe why it would be important for the owner to develop a customer profile that characterizes consumers in terms of:
    their proximity to the downtown location
    their reason for visiting the café
    what experiences they might be having before their visit
    what factors might motivate them to use the app to learn about and order from Somethin’s Brewin’
    How could the target audience be described based on demographics?
    How could the target audience be described based on psychographics?
    Do you recommend using a push or pull strategy to meet the campaign objectives? What reasons would you have for choosing a specific strategy?
    Design of Content Strategy
    Considering your recommended campaign objective, it is time to design the message content. Respond to the following prompts:
    Discuss how you will design a campaign that will do each of the following from the 5A framework:
    create awareness of the new location
    appeal to those in the downtown location
    ask consumers to try Somethin’s Brewin’
    create a desire in consumers to act on their interest in the café
    convince consumers to advocate or recommend that others try the new location
    How would you pretest the content to ensure that it resonates with consumers? In other words, how will you put the content in front of the target customers to ensure that the messaging is clear, compelling, and likely to advance the business toward improved outcomes?
    Consider the objective you have established for the advertising, as well as what the owner would like to achieve from their new location. How would the owner measure the effectiveness of digital marketing using post-testing approaches such as aided recall, unaided recall, attitude tests, or sales tests?
    Digital Marketing Recommendations
    Respond to the following prompts:
    Pick three digital marketing tools and recommend how the owner should use each of these in a campaign:
    content marketing
    online video marketing
    email marketing
    social media marketing
    website marketing
    blogs and online forums
    mobile marketing
    Describe how each of the three tools you chose will accomplish one or more of the following outcomes:
    spreading of information
    stimulation of demand
    customer satisfaction
    stabilization of sales volume
    managing cost of customer acquisition
    Budget Approach Recommendations
    Consider the digital marketing tools you recommended for the campaign. Now you need to recommend a budget approach for the new Somethin’s Brewin’ location. Respond to the following prompts:
    Recommend which budget approach the owner should use:
    percent of sales
    all you can afford
    return on investment (ROI)
    competitive parity
    objective and task
    Describe how the budget approach you recommend supports the reach and frequency needed for the first six months.

  • Textbook DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts

    Textbook
    DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts

    Textbook
    DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts and strategies, 9th edition, London: Cengage
    read chapter 7 of  textbook & answer all Discussion-Review questions at end of chapter 

  • Per the instructions, the book would be needed. However, I was able to pull toge

    Per the instructions, the book would be needed. However, I was able to pull toge

    Per the instructions, the book would be needed. However, I was able to pull together a summary of Chapter 1 (Disney) from ChatGPT. Can this be rewritten to limit the sight of AI use in this paper