Topic: Based on the articles you have read for Week 3 (see Modules – Week 3), pl
Topic: Based on the articles you have read for Week 3 (see Modules – Week 3), please specify and discuss three points on how a government may gain citizens’ trust and support to the public sector’s (the government’s) sustainable tourism development strategies. Please refer to concepts from the readings (articles provided for you – Modules – Week 3) to support your points.
This week’s discussion topic:
Share your preferred strategy for resolving inequ
This week’s discussion topic:
Share your preferred strategy for resolving inequity.
What are the pros and cons?
Introduction, Main Ideas, and Conclusion – Include an Introduction, Main Ideas, and Conclusion to the paper. The Introduction, Main Ideas, and Conclusion should each include 5 to 7 sentences. Three in-text citations and corresponding references are required.
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Remember, a minimum requirement is two paragraphs of 5 to 7 sentences each for the initial posting. Each paragraph should have one citation and corresponding reference.
Please support your position with evidence and examples from your textbook and/or other sources. Remember, you must cite every sentence using materials from a referenced source with three in-text citations and three corresponding references. A corresponding reference list must be included.
Watch the following two videos and explore the website featuring the APWU (Ame
Watch the following two videos and explore the website featuring the APWU (American Postal Workers Union) union contract negotiations.
FIRST Post: 150 words minimum
1) From what was stated in the videos and found on the website, what are some of the important labor negotiation areas / topics for APWU employees?
2) If you were an APWU employee, what one thing would be most important to you in the union contract? Why?
3) If you were a union leader, what would be most challenging to you in the union contract? Why?
Rita McGrath, Columbia Business School professor and author of the article, “Tr
Rita McGrath, Columbia Business School professor and author of the article, “Transient Advantage,” discusses several traps that can blind a company to the need for imminent changes to their strategy to preserve competitive advantage. These traps, discussed in the second half of the article, include: the first-mover trap, the superiority trap, the quality trap, the hostage-resources trap, the white space trap, the empire-building trap, and the sporadic-innovation trap.
Locate and post a link to an article in The Wall Street Journal, or another reputable source, about a company that fell victim to one or more of these traps.
Identify the trap(s) and discuss why you believe the company’s management missed the warning signs.
What were the impacts that resulted from falling for the trap(s)?
Drawing on the guidance offered by Sherman in Chapter 6, what could they have done differently to avoid the trap(s)?
Digital Marketing Plan
Instructions:
Develop an 8–10-page digital marketing str
Digital Marketing Plan
Instructions:
Develop an 8–10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)
Introduction:
Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these tools and models need to be applied in different ways.
Digital marketing activities are performed while customers are connected to networks through various mobile devices. Among the many things that make digital marketing unique is the trigger of communication. Customers may target the business (pull communication) or the business may target the digital consumer (push communication). Digital marketing can take place through a variety of modalities including email, text, apps, and any other means by which a customer can communicate on a mobile device. Social media takes the marketer into the world of “views,” “clicks,” and “likes” as a means of ascertaining product appeal to the potential market. Digital marketing has changed the landscape of marketing activities.
When measuring the results of social media and digital marketing, we have to measure outcomes to determine the effectiveness of a general approach or campaign. If we cannot determine effectiveness, how can we possibly know if this is something we want to do again or not? In this assessment, you will gain insight on some approaches to measuring social media and digital marketing effectiveness. Unlike other areas of business operations (for example, finance), the measurements here are still evolving. However, you need to have at least a foundation for thinking about this very important aspect of marketing.
This portfolio work project, a digital marketing plan with a social media strategy, will help you demonstrate competency in digital marketing planning and measurement.
Scenario:
The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work.
Your Role:
You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)
Requirements:
Building on your prior work this term, develop a digital marketing plan using the SOSTAC© model. Your plan must address each of the SOSTAC© elements, including:
1). Situational Analysis.
-Analyze the current situation in terms of customers, intermediaries, and competencies.
-Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.
2). Objectives.
-Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?
3). Strategy.
-Articulate short- (< 1 year), medium- (1 to 3 years), and long-term (> 3 years) digital marketing strategies. How do you achieve your objectives within these terms?
4). Tactics.
-Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel?
5). Actions.
-Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics.
6). Controls.
-Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics?
Deliverable Format:
Requirements:
-The digital marketing plan must be at least 8–10 pages in length, in addition to the title and reference pages.
Related company standards:
-The digital marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.
-Use at least five scholarly or academic sources, formatted per APA. Use Academic Writer for guidance in citing sources in proper APA style. See the Writing Center for more APA resources specific to your degree level.
Use the resources linked below to help complete this assessment.
Resource Textbook
Digital Communications
The following readings will support your development of a digital marketing plan:
Kotler, P. T., & Keller, K. L. (2016). Framework for marketing management (6th ed.). Pearson. Available in the courseroom via the VitalSource Bookshelf link.
-Part 6: Chapter 16, “Managing Digital Communications: Online, Social Media, and Mobile.
Marketing Basics: The 8Ps, Positioning Statements, and SMART Objectives [PDF].
Product Branding: Creating a Cohesive Image for Products and Services [PDF].
Digital Marketing Plans [PDF].
Marketing Management.
Week 2 – Short Essaey
Two (2) high ranking managers of Anrun Corp. know that th
Week 2 – Short Essaey
Two (2) high ranking managers of Anrun Corp. know that the company’s revenue is rapidly declining. However, at a recent shareholder meeting, they tell the shareholders to expect record profits in the next quarter. Explain the three Blanchard and Peale questions that these two managers should have asked themselves before the shareholders’ meeting.Requirements:
There is no minimum or maximum required number of pages. Your analysis will be considered complete, if it addresses all the questions outlined above.
Use of proper APA formatting and citations. If supporting evidence from outside resources is used those must be properly cited. A minimum of 3 – 5 sources (excluding the course textbook) from scholarly articles or business periodicals is required.
Include your best critical thinking and analysis to arrive at your justification.
Submission: Upload/attach your completed paper to this assignment by the due date.
Post a message explaining how an organization can use successful project manage
Post a message explaining how an organization can use successful project management strategies to ensure its project remains on schedule and under budget. What examples of project management (places where there was an intentional and identified plan, resources, and list of tasks to accomplish a specific task) can be found in the Bible?
In addition, explain and discuss the benefits and risks associated with outsourcing. Support your post with at least two peer-reviewed scholarly journal references.
Reply to two students and use your research to add to or challenge the findings of your peers. Support at least one of your responses with at least one peer-reviewed scholarly journal reference.
Your initial response (200-300 words) is due by Thursday night at midnight, with two responses (150-200 words) to classmates’ posts due Sunday at midnight.
Look around your community, neighborhood, or online for a current business that
Look around your community, neighborhood, or online for a current business that you frequent. Create a PowerPoint presentation of a comprehensive SWOT analysis of the business. How do you think this business can improve? What external factors may help or hurt this venture? There should be a minimum of 10 well-detailed slides. You should have an introduction, a SWOT analysis, recommendations, and a conclusion. All sources must be cited in MLA format.
Overview
As a consultant, you need to develop an in-depth analysis and evaluati
Overview
As a consultant, you need to develop an in-depth analysis and evaluation of the selected agency’s ethics, cooperation, leadership, and legal decisions (if applicable), and then provide recommendations for improvement. The analysis will be read by the VP of public programs and client support, as well as by the leaders of the agency for whom you are working. Therefore, you will research related academic sources and government websites. Write a 5–7 page paper (including title and reference page) entitled Part 2: Evaluation of [Selected Agency]’s Ethics, Cooperation, and Leadership in which you separate the content into the following sections:
Administrative Ethics.
Leadership Influences.
Strategies for Consideration to Administrative Processes.
Recommendations for Improvements to Administrative Processes.
Instructions
Analyze one current event from the past two years and focus on the administrative responsibility and/or ethical implications to the stakeholders, and the organization.
To find news items about current events, go directly to the organization’s website or preview The Center for Public IntegrityLinks to an external site., for current event updates on public issues. Select a topic and review the latest news items about it.
Assess the primary leadership style of the organization by choosing either democratic, autocratic, or laissez-faire. Describe one way internal agency leaders and political leaders have influenced the success or failure of the agency.
Analyze one strategy for the agency’s future addressing an ethical or leadership issue. List one improvement the agency needs to make to its service to its primary recipients.
Based on models that influence public policy and the strategy presented in the previous criterion:
Recommend one strategy that will provide immediate (short-term) improvement and support to the administrative processes.
Use at least three quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. Include no more than one nongovernment website.
For help with research, writing, and citation, access the library or review library guides.
Produce writing that is clear and well organized and applies appropriate SWS style. Writing contains accurate grammar, mechanics, and spelling.
Note: Before submitting Assignment Part 2, be sure to review Part 1 professor feedback and include your final version of Part 1 and Part 2 as one submitted document for grading.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
Evaluate an agency in terms of ethics, leadership, and legal decision-making.
It is important to be concise yet not lose the message.
Scenario: One of your m
It is important to be concise yet not lose the message.
Scenario: One of your managerial roles is to handle customer complaints. You received a complaint from Mr. Jones via email. He received his package 15 days after the promised delivery date. In no more than 60 words, compose an email response to Mr. Jones covering the following elements: your company’s stance on customer service, empathy for the mishap, and what the customer can expect in the future. This is a professional email, so write it professionally. Be concise yet thorough!