Category: Business

i have attached all the instructions below and please ensure there is no plagiar

i have attached all the instructions below and please ensure there is no plagiarism and the assignment is submitted in time before the deadline

Purpose
According to your textbook, “The marketing plan directs and coordinates

Purpose
According to your textbook, “The marketing plan directs and coordinates all company marketing efforts. It is a tangible outcome of a company’s strategic planning process, outlining the company’s ultimate goal and the means by which it aims to achieve this goal (Kotler et al., 2022).
To build your marketing plan, you will acquire knowledge of your selected topic through primary and secondary research and convert that knowledge into a cohesive marketing plan. Your marketing plan will demonstrate value to customers and reflect a vision for profitability that encompasses the new realities of today’s dynamic and advancing marketing environment. Each element of the plan will build upon the previous one; utilizing your findings and instructor feedback from earlier submissions, you will edit the previous section to develop a complete marketing plan with an executive summary and collective reference list in the submission of Part 3.
Part 1 of your marketing plan evaluates the company and current environment, developing a foundation for the subsequent plan by evaluating the company and current environment.
Task
Complete Part 1 of your marketing plan
In Part 1 of your marketing plan, you will:
Review and download the Marketing Plan Template for information on developing the content for your assignment.
Refer to the Full Marketing Plan Example for additional guidance.
Complete the situation overview for your selected topic.
Include the following elements:
Situation Overview
Environmental Scan
Goal/Objectives and Terms
Reminder: The template contains the components of the entire marketing plan. This unit only focuses on Part 1. You do not need to add the components for Parts 2 or 3.

Format Requirements
Format your submission to comply with these requirements:
Create your marketing plan in a Microsoft Word document formatted as a professional document.
One-inch margins
Double spaced
12-point Times New Roman font
Follow the basic outline depicted in the Marketing Plan Template.
Organize sections using headings and subheadings to improve readability.
Include tables, graphs, and figures as appendices.
Research and References Requirement
All statements of fact must be supported by a credible source, and that source must be cited using in-text citations. See Is My Source Credible?
Include a list of your sources. The reference list is required and should appear at the end of each submission and then moved to be combined at the end of Part 3. The references will be on a separate page.
As you conduct research for your selected topic, remember to use the UMGC Library research guides and databases, such as ABI/INFORM.
Questions and Help
Questions about this assignment are welcome in the “Ask the Professor” area of the classroom. See the rubric for grading guidelines.
It is your responsibility to check your document and make sure you have submitted the correct one. The last document you submit before the deadline will be graded

I have included sources from the class, but also mentioned in the assignment des

I have included sources from the class, but also mentioned in the assignment descriiption to also use external sources.

For this case study analysis assignment, address the following:
What are the pro

For this case study analysis assignment, address the following:
What are the pros and cons of CrossFit’s franchise plan?What recommendations would you suggest ensuring the long-term success of Glassman’s training program?

From the national level to the local level, the government plays an important ro

From the national level to the local level, the government plays an important role in how products are acquired, consumed, and disposed. Your textbook touches on how the government makes use of consumer behavior, as well as the role of public policy-making organizations. For this assignment, think about the policies of the government on the acquiring, consuming, and disposing of products. Complete the following: Select an aspect of your local community that you believe that the government, whether local or national, should act upon, or does act upon, in acquiring, consuming, or disposing of a product. Assess and explain the consumer’s role in this aspect as it relates to acquiring, consuming, or disposing of the product. Does the government have any control or role in this aspect, currently? Explain the current level of control or role. Should the government take a more active role or a less active role in this aspect? Assess the government’s role and influence. While content is the most important aspect of your paper; organization, readability, grammar, and spelling are also important. The content of the paper will generally determine the length, but a general rule for this assignment, as well as the other assignments of the course, is that the length should be around 400 to 800 words, and it should follow APA formatting. Add headers as appropriate, include a reference page at the end of your paper, and be sure to properly cite and create references for material you use in your paper, per APA guidelines. The paper you submit should be in a Word document. Once complete, submit your assignment to your instructor. Refer to the Government Role in Consumer Behavior Scoring Guide to ensure you have met the requirements of the assignment, prior to submitting.

2.Directions For this milestone, you will develop the first section of a recruit

2.Directions For this milestone, you will develop the first section of a recruitment and retention package for management that will include the following: Using Microsoft Excel, assemble the exit survey data into a graph that displays the most significant reasons for turnover. Display the resulting graph and a brief description of the most significant reasons for turnover. Next, edit the Production Associate job description to help address the turnover reasons and strategies to attract a diverse talent pool. Then, draft a job advertisement (job posting) that not only attracts a diverse talent pool but also helps to address the negative attributes of the role you observed from the exit survey data. In Module Four, the second part of the project will include the following: Develop two interview questions that will be included in the screening process to help ensure a strong match. Finally, draft a memo to the department manager that identifies: The reasons for turnover New steps in onboarding and orientation Allocation of the new steps Impact of new steps in addressing turnover reasons or turnover challenges being addressed 3.Directions Begin researching your chosen nonprofit organization and collecting details through an online search. Answer the following questions: What is the organization’s history within your community? Does the organization have a board of directors? What population does it serve, and what programs does it provide to your city and surrounding areas? Create a matrix table to organize the information you have collected, including a link to the document or resource you found and a brief description of the details included. A good rule of thumb when collecting resources is to copy the website URL into your matrix in case you need to revisit it later. 4.Directions Prepare an interview instrument that includes questions to be asked during the interview you will conduct with your selected nonprofit representative. This interview instrument should contain—at a minimum—the five major parts listed below. However, you should reframe each of these in your own words and personalize the questions according to research you have already collected about the organization. You should have no fewer than twenty questions prepared; at least five of these must be original and crafted by you. Part 1: Purpose of the Interview Explain the reason for requesting the interview—You have been tasked with examining how a nonprofit organization works: the types of people who volunteer and work there, the organization’s structure, its programs, and its clients. Also, state that you are taking a college course and the interview is necessary to complete your final assignment. Remember to stay on track during the interview but allow for spontaneous discussion. Begin asking your questions and practice active listening (taking brief notes throughout).

Review Application Case 4.2: DELL Is Staying Agile and Effective with Analytics

Review Application Case 4.2: DELL Is Staying Agile and Effective with Analytics in the 21st Century, and answer the following questions.
What were the challenges Dell was facing that led to their analytics journey?
What solutions did Dell develop and implement? What are your evaluations of the results?
As an analytics company itself, Dell has used its service offerings for its own business. Do you think it is easier or harder for a company to taste its own medicine? Explain.
Identify some specific applications of data mining and common characteristics of these applications associated with this case study.
Discuss some major data mining methods and algorithms that you would have utilized to solve these challenges.

Considering that some data gaps are likely to occur in your analysis, discuss th

Considering that some data gaps are likely to occur in your analysis, discuss the conditions, best reasons, and approaches to use approximation instead of complicated analysis. Include an example of a time when a discussion about the general parameters of a data set was more useful for helping to understand the problem than a detailed data-heavy deep dive was.

Week 1: Side Hustle and Microbusiness – What are they?
As part of this course, y

Week 1: Side Hustle and Microbusiness – What are they?
As part of this course, you will take the role of an entrepreneur and apply what you are learning from the textbook to develop a small business called a side hustle, gig, micro business or freelancing. Since it’s an accelerated class, it’s not feasible to start a comprehensive business, so we will focus on side hustles or microbusinesses. This will keep your business scaled down to start and give you the ability to validate the business concept. You will be the founder and manager (solopreneur) with no employees. To find out more about this type of startup, you will research current literature and report on one article that you select.
Directions:
Find at least one article (two years or less) on the topic of Side Hustles or Microbusinesses also sometimes referred to as Gigs or Freelancing. Read the article, document the source, and post a 100 to 125-word summary.
FORMAT OF POST:
Subject Line: Your Name
1.Title of Article:
2.Reference Source: Use APA format
3.Summary of the key points. (100-125 words)
Week 2: Your Two Business Ideas for a Side Hustle or Microbusiness
Put your innovative thinking hat on and come up with TWO (2) brilliant ideas for a microbusiness, also referred to as a side hustle, gig, or freelancer. You are starting with a scaled-down business since the course is accelerated and you will not have time to develop a comprehensive business concept; however, you will learn the process.
State your business ideas and write the problems they solve or the needs they satisfy for your potential customers. Your textbook refers to the basis of differentiation as what solves a problem or satisfies a customer’s needs better than competition. It’s also referred to as the value proposition by other authors. (page 129 or 4.3.1 in your text, which will be attached/uploaded)
Directions: For each of your ideas, write:
Idea – In one sentence each, briefly describe an innovative idea for a business you might start and where. Make the statement CLEAR and CONCISE. Unless you have a possible name for the business, just call it The Best Co. Naming the business will be covered in a future assignment. Make a sentence as simple as “The BEST Co. is a pet-walking service in the greater Hartford, CT area.”
Value Proposition – Two sentences. In one sentence, state the problem you are solving or the need you are satisfying for the customer. In another sentence, state how your business/product will solve the problem or satisfy the customer’s needs better than the competition.
Post your ideas and the problems/solutions or needs/satisfactions statements on Week 2 Your TWO Business Ideas Forum using the following format:
Subject line: (Your last name) – Business Ideas
Idea 1.
Idea:
Value Proposition:
Idea 2.
Idea:
Value Proposition:

Instructions
In 150 words (minimum), answer the following:
Pick one of the four

Instructions
In 150 words (minimum), answer the following:
Pick one of the four types of data analytics and define and explain how it can assist in decision-making. Use the article, “Four Types of Data Analysis that Improve Decision-Making,” to assist in developing your response.
Use Dr. Joe Kirby’s presentation to answer: How did the Excel spreadsheet assist in building connections between two different data points (provide examples)?
Also considering Dr. Kirby’s presentation, what do you feel is the biggest ethical issue facing Chief Information Officers in most companies today? Why?
Respond to two of your peers’ initial posts in 100 words (minimum) for each. You may reply to more than two classmates, but the point limit for replies remains 10 points.
Citation Expectations: Please be sure to provide information on any source you use to develop your ideas. You will list your citation information at the bottom of your post. For now, you do not need to produce full citations; instead, simply provide as much information as you can, such as authors’ names, dates, and titles.
For support with APA-style citation, please use the reference sites below to guide your work.
Week 7: Using Technology to Manage Information
The contemporary business environment, in many ways, should be considered as a technology marketplace. Over the past decades, technological development has been the catalyst for powerful and less costly growth options for companies. Successful companies are not resisting but rather are embracing the strengths that technology can bring them.
According to Dr. Peter Drucker, “Managers are paid to make decisions.” Yet today, there is a need to manage Big Data, and the tools needed to maximize the decision-making process require resources beyond the wisdom and experience of managers. This big data is both structured and unstructured and comes from a variety of places, including company customer profiles, secondary research, social media, online sales, and customer feedback. Think about it: the company that you work for today or in the future may collect ample amounts of data. The questions of what data to collect and how to make the most of that data remain major challenges.
Today’s managers need to contemplate the consequences of security, ethics, and government regulations on how they use technology to manage their information. Digital reality, the Internet of Things, robotics, and virtual reality are just some of the disruptive innovations in our modern world. Most certainly, there are a multitude of considerations when designing and managing information. As you approach this week, consider what information/technology trends your company/employer may be tracking and why.
Week 7 Readings, Materials, and Lessons
Web Link: https://medium.datadriveninvestor.com/four-types-of-data-analysis-that-improve-decision-making-156a07d4aac4 (2021, Apr 26). medium.datadrivenvestor.com.
Youtube Link: https://www.youtube.com/watch?v=mnRlB3G9fDU (11:36). TED. (2019, Jan 7). YouTube.com.
BU BA101 Data Analytics Overview Kirby V2. (14:18). Joe Kirby. (2022, Jun 7). YouTube.com
Youtube Link 2: https://www.youtube.com/watch?v=0qQ5Xn1aCPs
Three Things: What is Disruptive Innovation?. (2:48). DardenMBA. (2017, Feb 24). YouTube.com.
Youtube Link 3: https://www.youtube.com/watch?v=tefu0dmt9l0
Week 7 Vocabulary TermsWeek 7 Vocabulary Terms
Review the following terms to help you find success in this course and program, as well as in your future career in business:
Business Analytics
Refers to standard tools and procedures designed to search and analyze the amount of complex data a business gathers.
Data Mining
Refers to using computer-based technology to evaluate information in a database to identify and, often predict, useful business and consumer trends. (see Ch. 11)
Disruptive Innovations
Less expensive and simpler versions of existing products and services that target an entirely new group of customers. For example, KIA enters the market and offers a low-end, affordable, hybrid car. (Note: Most disruptive innovation happens in the low-end of the car market.)
Transaction Processing Systems
Operational support systems that record and process data from business transactions.
Decision Support Systems (DSS)
Give direct support to businesspeople during the decision-making process. These systems include file drawer and management reporting systems, executive information systems, and geographic information systems (GIS).
Phishing
An attack that uses deception to acquire sensitive personal information by impersonating an official-looking e-mail or instant message.
Internet of Things (IoT)
A web-connected ecosystem of everyday objects with network connectivity, like TVs, cars, household appliances, and wearable tech devices.
Descriiptive Analytics
Answers the “what happened” question using techniques like metric reports and data mining. Out of the four different types of analytics, descriiptive analysis is the simplest and the most straightforward way to get insights from the data.
Software
All programs, routines, and computer languages that control a computer and tell it how to operate.
Unstructured Data
Information that comes in many different forms and doesn’t follow conventional data models, making it difficult to store and manage.