Textbook DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts

Textbook
DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts

Textbook
DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts and strategies, 9th edition, London: Cengage
read chapter 7 of  textbook & answer all Discussion-Review questions at end of chapter